“The filmmakers were able to go back to the essentials — the true, deep conflict that the character faces — and they managed to make it resonant with our current conflicts as a society.” — Jeff Gomez in Variety

The Future of Story is Transmedia Narrative

Starlight Runner Entertainment is featured in the May 18, 2009 issue of BUSINESSWEEK, in an article by noted journalist Ron Grover. Read it here.

Starlight Runner CEO Jeff Gomez was featured on FORBES CMO in a profile you can read here.

The power and value proposition of multi-platform “immersive storytelling” is briefly explained in this video, which focuses on The Coca-Cola Company’s hugely successful campaign, Happiness Factory. Originally created by Wieden+Kennedy with animation house PsyOp, the characters, world and epic storyline of Happiness Factory were vastly expanded for transmedia implementation by Starlight Runner Entertainment.

Learn how the savviest producers and companies are building concepts that attract huge-and loyal-audiences.

Starlight Runner Entertainment, a leading creator and producer of highly successful transmedia franchises, announced today that the company has secured the services of Chris Pfaff and Chris Pfaff Tech Media to engage and manage the firm’s growing roster of clients and partners.